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Guide · 5 min read

Artwork for laser engraving and vinyl cutting: file types, vectors and common mistakes

Which file types work for laser engraving, laser cutting and vinyl, the difference between vector and raster images, and how to avoid the most common artwork mistakes.

Good results start with good artwork. The good news is that you rarely need to be a designer: you just need to send the right type of file, or tell us what you have.

Vector vs raster

  • Vector files (SVG, PDF, AI, DXF, EPS) describe shapes with lines and curves. They stay perfectly sharp at any size and are what lasers and vinyl cutters follow.
  • Raster files (JPG, PNG, GIF, HEIC) are made of pixels. They're fine for photo engraving, but they blur when enlarged and need to be traced to be cut.

Which should I send?

JobBest fileAlso OK
Logo engravingSVG, PDF or AIHigh-resolution PNG
Laser cutting a shapeSVG or DXFPDF
Vinyl decalSVG, PDF or AIClean PNG we can trace
Photo engravingHigh-res JPG or PNGOriginal camera photo

Common mistakes

  • Tiny, low-resolution logos copied from a website. If it's under about 1000 pixels wide, ask your designer for the original.
  • Fonts that aren't installed. Send text "converted to outlines" (or just tell us the font name). Otherwise another font may be substituted.
  • Very thin lines. Lines under about 0.3 mm may not engrave, and details that thin in vinyl won't peel cleanly.
  • Photos with busy backgrounds. A plain background gives a much cleaner engraving.
  • Screenshots. They're small and soft. Send the original file instead.

Tips for engraving photos

Close-up, well-lit photos with good contrast work best, such as a pet or a portrait. We'll adjust the contrast and convert the image for the material, and send a proof before engraving.

Don't have artwork?

No problem. Send us a photo, a sketch, or just describe what you want. Simple logo clean-ups can often be done for a small fee, and design work is quoted before we start. See our design page.

Free tools

If you'd like to make your own, Inkscape is a free vector editor that exports SVG. Search for it, download it from the official website, and send the SVG when you're done.

Got an idea? Let's make it.

Send us a file, a photo or a rough sketch. We'll reply with a firm price within 24 hours.